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Just like in life, your business will attract three types of buyers—Leaf Buyers, Branch Buyers, and Root Buyers.
🍃 Leaf Buyers – These buyers come for a discount, a trend, or convenience. They take what they need, but the moment a cheaper, newer, or trendier option appears, they disappear. They were never meant to stay.
🌿Branch Buyers – They seem loyal, they engage, they purchase, but only while things are easy. When a challenge arises—maybe a competitor offers a better deal, or your product faces an issue—they snap and leave.
🌱 Root Buyers – These are the ones who truly matter. They don’t just buy from you; they believe in your brand, your mission, and your journey. Even when challenges come, they stay. They refer you, support you, and help your business grow.
Your goal isn’t to chase leaf or branch buyers—it’s to nurture and invest in the root buyers who truly value what you offer.
Because brands that focus on their roots don’t just grow—they thrive.
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